SOP 07: Human Input
Why This Matters
Senior intuition, specialist judgment, and category knowledge are real sources of advantage.
They should not be treated as noise.
They should also not bypass the system.
Core Rule
No idea exists outside the matrix.
Every human idea must be formalized.
Human input is a first-class source, not a side note.
What Counts as Human Input
- founder insight
- ecommerce lead judgment
- CRO specialist pattern recognition
- customer support observations
- merchandising knowledge
- paid media specialist input
How Human Input Enters the System
- State the idea in plain language.
- Tie it to a specific step or problem.
- Convert it into a matrix node.
- Score impact, confidence, and effort honestly.
- Let it compete with data-led and AI-led nodes in the same system.
Intuition-Based Tests
Intuition-based tests are allowed.
They are useful when:
- the evidence is incomplete but the operator pattern is strong
- the market context is moving faster than the data review cycle
- a specialist sees a commercial mismatch the tooling does not expose clearly
They are not allowed to become a parallel backlog.
Rule
Maximum 1-2 intuition-led tests at a time.
This keeps intuition valuable without letting it override diagnosis and priority discipline.
Sample Human Input Node
{
"id": "node_021",
"step": "TRUST",
"area": "PRODUCT",
"problem": "Users hesitate near purchase because the product page feels light on proof for a premium price point",
"hypothesis": "Adding stronger customer proof and delivery reassurance near the buy box will increase add-to-cart rate",
"impact": 8,
"confidence": 6,
"effort": 3,
"priority": 16,
"source": "expert",
"status": "idea"
}Practical Rule for the Team
If a senior person says “we should test this”, the next action is not to launch it immediately.
The next action is to formalize it as a node and let the system evaluate it.
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