Shopify Notes
What Matters Most in Shopify
Shopify is the closest source of commercial truth for the storefront.
Focus on:
- revenue by product and category
- add-to-cart and cart behavior where available
- checkout completion
- average order value
- discount use
- new versus returning customer behavior
- repeat purchase rate
- refund or return-related signals when relevant
What We Look For
- products with strong traffic but weak commercial conversion
- baskets that stall below free-shipping threshold
- categories with weak AOV despite strong product interest
- low repeat purchase rate after first order
- offer structures that may confuse or suppress margin
What We Avoid
- treating storewide sales movement as enough explanation
- reviewing product performance with no funnel context
- celebrating order spikes without checking profitability or traffic quality
Shopify should anchor the team in revenue truth, not vanity movement.
Last updated on