GA4 Notes
What Matters Most in GA4
GA4 is useful when it helps us see where the funnel leaks and which traffic or page groups underperform.
Focus on:
- landing page to product detail path
- product detail to add-to-cart rate
- cart to checkout start rate
- checkout entry to purchase rate
- device splits
- source or medium splits
- page group differences by revenue relevance
What We Look For
- high-intent traffic with low add-to-cart rate
- major drop-off between cart and checkout
- weak performance on mobile relative to desktop
- traffic sources that bring sessions but not qualified buying behavior
- pages with strong entry volume but poor commercial progression
What We Avoid
- obsessing over page views
- treating engagement events as outcomes
- pulling reports with no clear decision use
GA4 should help reveal revenue leaks, funnel drop-off, traffic quality, and conversion signals.
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