Backlog Nodes

[
  {
    "id": "node_004",
    "step": "CHECKOUT",
    "area": "CHECKOUT",
    "problem": "Mobile checkout completion drops sharply after shipping method selection",
    "hypothesis": "Reducing distraction and clarifying delivery promise during mobile checkout will increase checkout completion rate",
    "impact": 9,
    "confidence": 6,
    "effort": 5,
    "priority": 10.8,
    "source": "data",
    "status": "idea"
  },
  {
    "id": "node_005",
    "step": "TRUST",
    "area": "PRODUCT",
    "problem": "Premium products look expensive without enough proof or reassurance near the buy box",
    "hypothesis": "Adding stronger review proof and return reassurance next to the add-to-cart area will increase add-to-cart rate",
    "impact": 8,
    "confidence": 6,
    "effort": 3,
    "priority": 16,
    "source": "expert",
    "status": "idea"
  },
  {
    "id": "node_006",
    "step": "RETENTION",
    "area": "POST_PURCHASE",
    "problem": "First-time buyers have a low repeat purchase rate within 45 days",
    "hypothesis": "A tighter post-purchase replenishment prompt and category education flow will increase second-order rate",
    "impact": 7,
    "confidence": 5,
    "effort": 4,
    "priority": 8.8,
    "source": "data",
    "status": "idea"
  },
  {
    "id": "node_007",
    "step": "COLLECTION",
    "area": "CATEGORY",
    "problem": "Category pages bury key filters and slow down product discovery on mobile",
    "hypothesis": "Making filters more prominent and shortening the path to in-stock relevant products will increase product detail views",
    "impact": 7,
    "confidence": 6,
    "effort": 4,
    "priority": 10.5,
    "source": "ai",
    "status": "idea"
  },
  {
    "id": "node_008",
    "step": "PRODUCT",
    "area": "PRODUCT",
    "problem": "Bundle value is unclear, so shoppers default to single-item orders",
    "hypothesis": "Reframing bundle savings and use-case value directly above the fold will increase bundle attach rate and AOV",
    "impact": 8,
    "confidence": 5,
    "effort": 4,
    "priority": 10,
    "source": "expert",
    "status": "idea"
  }
]